How to create the perfect book media kit book launch. Decent book publicity often equals sales and one of the. Learn how to write a book press release that gets printed by big news agencies and increases your book sales. How to create an electronic press kit for musicians.
Youve just published or are about to publish a book and you want the world to know about it, right. That makes it vitally important that you take the time to create a good one. When creating a press kit or media kit to promote yourself as an author, instill confidence in the producer or editor that you would be a great guest. Mar 26, 2019 26 ways musicians can make money how to make a website for your music the 8 things that should be in every bands digital press kit how to write an effective musician bio with examples. Feb 26, 2018 a press kit makes it easier for journalists to write about your company with the information and pictures you want out there. Guest column january 7, 2016 after launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. Include recent and meaningful press release dont include a press release about hiring a new sales rep, include high res images of key products dont put your entire line. Creating the perfect press kit for your childrens book. Whether youre drumming up business for your band or trying to win. Most press kits are mailed out, often to people who have administrative assistants, and it is your job to create a press kit thats. Marketing a book create an author press kit chatebooks. Boost your book marketing efforts by adding promotional materials to your press kit. Your press kits will vary based on what youre promoting and the type of media that.
Jan 31, 2017 how to create an electronic press kit for musicians back whether youre an original act emailing promoters to book shows, or a function band wanting to get onto the books of a new entertainment agent, the advice is clear if you want to get more gigs, get a good epk. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. How to create a press kit for your business creating your press kit. A press kit makes it easier for journalists to write about your company with the information and pictures you want out there.
Webinar creating a press kit the american booksellers. A selfpublishers companion media kit including author photos, press release, author bio, book cover photo, fact sheet with testimonials and more. Watching the video of the may 11, 2017, webinar on creating an effective bookstore press kit will be helpful for booksellers who have signed up for publicist speed dating, as well as any. An electronic press kit reduces lead time and allows the recipients access to the information with a few clicks of the mouse. Note that well after publication susan went back to add awards her. Note that well after publication susan went back to add awards her book had won so the press page was kept up to date and effective as a tool to sell her book. Learn how to get your book the attention it deserves by getting the media on your side. How to create an author press kit wordserve water cooler. Decent book publicity often equals sales and one of the best first steps you can take to help yourself get the attention of the media is to have a comprehensive and catchy digital press kit.
I just created a press kit for the rosemary series of ecoadventures for kids. Indie authors guide to creating a killer media kit with joan. How to make an electronic press kit for musicians epk press. In the case of an indie author media kit, it tells people the basics about you, the author, and your books primarily, the book youre currently promoting. The easiest way to make your press kit available is to put all the documents into a pdf or a zip file and put a download link to the file on your book s press or media page.
They vary somewhat in context, complexity, and appearance, but most. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. Now that you know why a press kit is important and youve got all the ingredients to make a great one, heres what you can do to create your very. Why you need a media kit for your book and a sixstep guide to. For this reason, book press kits are really important to your book marketing efforts. Your press kits will vary based on what youre promoting and the type of media that will be receiving your press kit.
How to write a press release for a book the happy selfpublisher. How to create a professional press kit in 8 easy steps. This costs no money, but its a worthwhile investment of time because the kit will be used from prelaunch throughout the full life of the book. Remember clubs and record labels receive a high volume of press kits each year which is why many talent buyers prefer electronic press kits. Your author media kit is important for your book marketing efforts. An autobiography usually reveals nothing bad about its writer except their memory, franklin p. For what to include in your online press or media kit, check out this article here, by joel friedlander on the book. Creating a press kit requires not only putting together a message you want the public to read or hear, but also presenting it in a way that increases the chances your information will be. Jul 19, 2017 join publicity expert joan stewart as she walks you through the creation of your author media kit. Creating a press kit requires not only putting together a message you want the public to read or hear, but also presenting it in a way that increases the chances your information will be communicated correctly. Choose from the widest range of print book formats available, and make exactly the book you want including photo books.
The media kits that once neatly packed photos and press releases about your company into an. The most typical promotional materials are bookmarks and. How to make an electronic press kit for musicians epk. A selfpublishers companion media kit the book designer. Whether your readers use a kindle, nook, ipad, kobo or some other ereader, you can quickly and easily create an ebook for everyone. Return to book promotion tips printmobilefriendly version. The ultimate book press release template free download.
Use our free press kit template to appeal to media and standout among the. Best electronic press kits epks ways to promote your music online the complete. Your press kits press release announces what youre publicizing. How to create a professional press kit in 8 easy steps writers. May 28, 2014 one of the most effective strategies for book marketing is to create a press kit. Use canvas amazing collection of templates to create a media kit quickly and easily. How to create a press kit that guarantees press penji. How to create a killer press or media kit fashion pr 101. An author press kit is a package of information about a particular writer. One of the most effective strategies for book marketing is to create a press kit. An electronic press kit, commonly referred to as an epk, online kit or media kit, is distributed to the. Sep 28, 2018 how to build a rocking author media kit. Now that you know why a press kit is important and youve got all the ingredients to make a great one, heres what you can do to create your very own press kit. A media kit, also called a press kit, is a package of key information about a product, business or event.
They think a press release is good enough to do the job. A press kit says a lot about an artist and if you send your press kit in a plain folder with basic xeroxed information you may miss the opportunity to even have your music heard. Dec 26, 2019 b efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. Editors and reporters get numerous press releases and media kits on a daily basis. Prepare for publicists speed dating with creating a press.
For example, media highlights should be a spattering of your best and greatest and current placements. Why you need a media kit for your book and a sixstep. Why a good press kit is essential and how to make one. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. This page works best when its in your navigation, or you provide a link on the home page of your site. Create a professional media kit online using canvas media. You need to make it very easy to connect those two dots. Moreover, it can help increase your brands awareness and reputation online. Press kits are often the first impression that someone has of you and your work as an author. Mar 15, 2019 press kits can give you thousands of dollars in free media coverage, but many business owners or even individuals often overlook the power of a solid press kit. After launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. But with so many press releases out there, you often need something more than a few sheets of paper to grab the publics attention. This costs no money, but its a worthwhile investment of time because the kit will be used from. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the.
The purpose of a media kit is to attract the press attention and gain you leverage for securing space in their publications or shows. Jun 11, 2019 theres no rule book on creating press kits that specify what components you must include. Theres no rule book on creating press kits that specify. Soft cover, hard cover, color, black and white, and so much more. A digital press kit is the first step when it comes to pr basics for authors.
The production and delivery of the finished book is included in the price. The primary audience of a press kit is journalists and media agencies, so provide them with information that makes it easier to provide media coverage for your business. This requires organizing your information in an easytoread, easytounderstand way for media outlets to. A media kit is an information packet that informs everyone not just members of the media about you and your author brand. Press kits can give you thousands of dollars in free media coverage, but many business owners or even individuals often overlook the power of a solid press kit. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. How to create a professional press kit in 8 easy steps 1. Choose from the widest range of print book formats available, and make exactly the book you want including photo books and calendars. A more technologically advanced version of the event press kit is an electronic press kit. How to create a stunning media kit for you and your book. Even if you do not plan to pitch your book to traditional media, a press or media kit is both a useful addition to your website and a valuable exercise.
The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. Authors, you need one for each book you release, and sometimes for a full series. Indulging your organization in the press immediately. For a selfpublished author with a lot of experience i took a look at susan daffrons publishize press page. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Here are suggestions for what you should include in yours.
Watching the video of the may 11, 2017, webinar on creating an effective bookstore press kit will be helpful for booksellers who have signed up for publicist speed dating, as well as any booksellers who manage events, publisher relationships, and publicity. Theres no rule book on creating press kits that specify what components you must include. Creating a press kit texas music office office of the. Your press kit should be easy to find and access on your website. An electronic press kit, commonly referred to as an epk, online kit or media kit, is distributed to the media in electronic form. The media kits that once neatly packed photos and press releases about your company into an attractive folder to be mailed or. Oct 25, 2018 creating the perfect press kit for your childrens book. The entire goal of the media kit is to shorten the path from point a someone wanting to promote your book, to point b that person actually promoting your book. Jan 07, 2016 how to create a professional press kit in 8 easy steps by.
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